Some of the best Prime Day discounts are on products from the company, and the Amazon Kindle deals in particular knock loads of money off the most popular series of ereaders.
Lots of these Kindle deals knock the readers down to the lowest prices we've seen them go for, making it easier than ever to pick up a new device in the Prime Day sales.
Amazon Kindles are commonly acknowledged as the best ereaders you can buy, so these sales are great if you've been looking for one to buy. If you do end up buying one too, just know we've got plenty of guides on them, like how to put a PDF on your Kindle or what you should do to prepare once you've bought a Kindle in the sales.
(Not in the US or UK? Scroll down for deals in your region).
Today's best Amazon Kindle deals on Prime Day in the US
Amazon Kindle: $89.99 $54.99 at Amazon
Save $35 - We always see Amazon's range of e-readers take a nice discount for Prime Day, and you'll be pleased to learn that this deal beats the previous best by a few dollars. It comes in with a built-in front light, which should solve any visibility issues you might have.
Amazon Kindle Kids Edition: $109.99 $64.99 at Amazon
Save $45 - Get a steep discount on this child-friendly version of the Kindle, which comes with a Rainbow Birds-themed cover. You also get a year of Amazon Kids+ bundled in with this one, which offers an existing library of books to enjoy. Not a bad gift purchase this Prime Day.
Amazon Kindle Paperwhite (8GB): $129.99 $79.99 at Amazon
Save $50 - For Prime Day 2021, you can score a massive $50 price cut on the Kindle Paperwhite. That's the best price we've found for the waterproof e-reader, which features a glare-free display and provides a single battery charge that lasts for weeks.
Amazon Kindle Paperwhite (32GB): $159.99 $104.99 at Amazon
Save $55 - Get the higher capacity version of Amazon's waterproof e-reader at a steep discount for Prime Day 2021. This beats the previous best price by $5, and the weeks-long battery life should ensure you get all the reading time you need from this one.
Amazon Kindle Oasis (8GB): $249.99 $184.99 at Amazon
Save $65 - If you want the Kindle with the best display around, consider this Prime Day 2021 deal, which takes the Oasis within $10 of its previous lowest price. 8GB capacity should be enough for any books and audiobooks you throw at it, but if you want the 32GB version instead, that's also discounted.
Today's best Amazon Kindle deals on Prime Day in the UK
Amazon Kindle: £69.99 £49.99 at Amazon
Save £20 - We always see Amazon's range of e-readers take a nice discount for Prime Day, and you'll be pleased to learn that this deal beats the previous best by a few pounds. It comes in with a built-in front light, which should solve any visibility issues you might have.
Amazon Kindle Kids Edition: £99.99 £54.99 at Amazon
Save £45 - Get a steep discount on this child-friendly version of the Kindle, which comes with a Rainbow Birds-themed cover. You also get a year of Amazon Kids+ bundled in with this one, which offers an existing library of books to enjoy.
Amazon Kindle Paperwhite (8GB): £119.99 £79.99 at Amazon
Save £40 - Enjoy a massive £40 price cut on the Kindle Paperwhite. That's the best price we've found for the waterproof e-reader, which features a glare-free display and provides a single battery charge that lasts for weeks.
Amazon Kindle Paperwhite (8GB) Essentials Bundle: £172.97 £122.97 at Amazon
Save £50 - This bundle gives you an Amazon Kindle Paperwhite as well as a leather case and power adaptor, giving you all the extras you need to properly enjoy the tablet experience.
There are three different types of Amazon Kindle, and the best one for you depends on your budget and needs.
The Amazon Kindle is the lowest-end model which gets you the base Kindle experience, of a basic plastic ereader which you can read books on.
If you opt for an Amazon Kindle Paperwhite, you're getting a device with a few more features, like an improved screen and better backlighting for a better display.
The Amazon Kindle Oasis is the top-end model. The design includes a ridge which makes the device easier to hold, the screen has warmth features as well as a higher resolution, and the metal build makes it hardier too.
More Amazon Kindle deals
No matter where you live, you'll find all the lowest prices for the Amazon Kindle models from around the web right here, with offers available in your region.
More Amazon Prime Day deals
- Amazon devices: up to 50% off for Prime Day
- Amazon Fire tablets: record low prices now starting at $44.99
- Amazon Fire TV stick: half price 4K streaming
- Amazon Echo (4th Gen):
$99.99$59.99 at Amazon - Amazon Echo Dot (4th generation):
$49.99$24.99 at Amazon - Adidas: up to 45% off footwear and apparel
- Audible Premium Plus: save 53% on your first 4 months
- AirPods: now starting at just $99
- Apple Watch Series 6 (40mm, GPS):
$399$329 at Amazon - Calvin Klein: up to 45% off CK underwear and bras
- Camping: Zippo, Coleman and Sabre under $10
- Card and board games: Up to 30% off games for all ages
- Chromebooks: up to 25% off Lenovo, HP and Samsung
- Deals under $25: save on games, smart home, fashion and more
- Fashion: big name brands from $14
- Fitbit: up to 30% off Fitbit Sense, Inspire and more
- Fitness: workout gear from $6
- Garmin: save up to 30% on smartwatches
- Headphones: Sony, Beats, Bose and more starting at $10
- iPad (8th generation): was $329 now $299
- Keurig: up to 35% off K-Slim pod coffee maker
- Kitchen: save up to 42% on Cusimax, Cosori, Instant Pot and more
- Laptops: Chromebooks, MacBooks and gaming laptops discounted
- Lego Super Mario: sets from $11
- Levi's: up to 40% off Levi's jeans, shorts and jackets
- New Balance: up to 30% off shoes and sneakers
- Nike: save on NBA jerseys, sneakers, and more
- Monitors: displays from LG, Asus, and Alienware up to 38% off
- Nintendo Switch: save $10 on Pro Controller and select games
- Oral care: up to 50% off Oral B, Crest, Glide and more
- PS5: games now starting at $29.88
- Ray-Ban: up to 25% off adults and kids sunglasses
- Razer: PC gaming accessories up to 50% off
- Roomba: save up to $300 on robot vacuum cleaners
- Sony WH-1000XM4 headphones:
$348$248 at Amazon - Smartwatches: Samsung Galaxy Watch from $159
- Subscription boxes: 65% off for Prime members
- Tommy Hilfiger: up to 50% off designer clothes and accessories
- TVs: Fire-enabled smart TVs starting at just $99.99
- Under Armour: up to 30% off sportswear, shoes and gym accessories
- Xbox Game Pass Ultimate: get three months for $29.99
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